“Wine is definitely not just a chemical formula, a hydro-alcoholic solution nor a simple drink. Wine is part of our culture and it is the result of the work the winemaker made to produce it and so it identifies with the producer and with the territory where it originates from. I have started giving an overall picture to present my company’s wines, so as to underline that the quality of a wine depends on many factors and it basically springs from how you interpret your whole life.”